KMID : 0381020060390020201
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Korean Journal of Nutrition 2006 Volume.39 No. 2 p.201 ~ p.211
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A study on the Determinants Affecting Consumer¡¯s Perception on Consumer-Brand Relationship Quality in the Fast Food Restaurant
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Abstract
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consumer-brand relationship quality;fast food restaurant;college and university student;demographic characteristics
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KEYWORD
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